On-line marketing system and method

H - Electricity – 04 – L

Patent

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Details

H04L 12/16 (2006.01) G06F 17/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2348638

The present invention provides a method and system that allows sellers (11) to communicate conditional offers to potential buyers (15). The conditions include prices that depend on the aggregate amount of goods or services that buyers (15) collectively agree to purchase by a given time and date. The invention facilitates "demand aggregation", that is, aggregating demand by potential buyers (who may or may not know each other), for products offered by sellers. This invention allows sellers (11) conveniently to offer "Demand- Based Pricing", that is, prices which go down as the volume of units sold in any given offer goes up. A seller (11a) can therefore offer volume discounts to buyers (15) acting as a group, even when the buyers (15) may not have any formal relationship with one another.

L'invention concerne un procédé et un système qui permettent aux vendeurs (11) de communiquer des offres conditionnelles aux acheteurs potentiels (15). Les conditions comprennent les prix qui dépendent du volume global d'achats ou de services que les acheteurs (15) décident collectivement d'acheter à une date et une heure données. L'invention facilite le "regroupement de demandes", c'est à dire le regroupement des acheteurs potentiels (qu'ils se connaissent entre eux ou non) vis-à-vis des produits proposés par les vendeurs. Cette invention permet aux vendeurs (11) de proposer une "tarification basée sur la demande", c'est à dire de baisser les prix dans la mesure où le volume d'unités vendues pour une offre donnée augmente. Grâce à ce système, un vendeur (11a) peut proposer des tarifs dégressifs sur le volume aux acheteurs (15) agissant comme un groupe, et ce même si aucun lien formel n'existe entre lesdits acheteurs (15).

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