Passive shopper identification systems utilized to optimize...

Details Passive shopper identification systems utilized to optimize... Passive shopper identification systems utilized to optimize...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2646330

The present invention relates to a method of optimizing advertising. More particularly, the present invention relates to methods for utilizing a mobile communications device to track consumer shopping patterns and purchases in association with a loyalty tracking device, which uniquely identifies each particular customer as they proceed through a shopping environment.

L'invention concerne un procédé d'optimisation de publicité. Plus particulièrement, l'invention concerne des procédés d'utilisation d'un dispositif de communication mobile pour détecter les comportements d'achat et les achats de consommateurs en association avec un dispositif de détection de fidélité, qui identifie de manière non équivoque chaque consommateur particulier à mesure que celui-ci se déplace dans un environnement d'achats.

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