Personalization of placed content ordering in search results

G - Physics – 06 – F

Patent

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Details

G06F 17/30 (2006.01)

Patent

CA 2573672

A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client- server network environment.

L'invention concerne un système et un procédé permettant d'utiliser un profil utilisateur afin de classer un contenu placé dans des résultats au moyen d'un moteur de recherche. Le profil utilisateur est fonction des demandes de recherche soumises par un utilisateur, de l'interaction spécifique de l'utilisateur avec les documents identifiés par le moteur de recherche et d'informations personnelles fournies par cet utilisateur. Le contenu placé est classé à l'aide d'une notation basée au moins en partie sur une similarité d'un contenu placé particulier par rapport au profil utilisateur. Les profils utilisateurs peuvent être créés et/ou stockés côté client ou côté serveur d'un environnement réseau client-serveur.

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