Pop-up advertising device and method

Details Pop-up advertising device and method Pop-up advertising device and method

G - Physics

09

F

G09F 19/00 (2006.01) B42D 15/00 (2006.01) G09F 7/06 (2006.01)

Patent

CA 2195114

A printed advertising device is formed by folding a sheet to enclose a pop-up insert. The pop-up insert is a folded sheet that is initially retained within the advertising device by a novel arrangement, but "pops-up" when the advertising device is accessed to gain the attention of the person opening the device. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

ispositif publicitaire imprimé, formé d'une feuille pliée dans laquelle on peut insérer un encart à découpes en relief. L'encart est une feuille pliée retenue par le dispositif mais qui se soulève lorsqu'on ouvre le dispositif. Le dispositif est créé par diverses manipulations d'une bande continue, notamment pliage et application d'adhésif à l'aide d'un matériel d'impression à papier en continu. Le dispositif publicitaire peut devenir un dispositif de publipostage, un encart dans une revue ou une circulaire.

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