Process for creating and disseminating marketing initiatives...

Details Process for creating and disseminating marketing initiatives... Process for creating and disseminating marketing initiatives...

G - Physics

06

F

G06F 17/30 (2006.01)

Patent

CA 2587983

The present disclosure relates to a process for creating and disseminating retailer product offers to consumers. The process combines both store or retailer loyalty and product loyalty to identify, and market, to specific consumers and consumer groups. This may lead to less consolidation and a decrease in marketing and advertising costs, while creating an increase in profit for the retail industry.

La présente invention concerne un procédé de création et de dissémination d'offres de produits de détaillants vers des consommateurs. Le procédé combine la fidélité à un magasin ou à un détaillant et la fidélité à un produit pour identifier, et commercialiser à l'attention, des consommateurs et des groupes de consommateurs spécifiques. Cela peut conduire à une moindre consolidation et à une diminution des frais de commercialisation et publicitaires, tout en créant une augmentation de profit pour le marché de détail.

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