Product marketing system and method

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2596871

Computer-implemented systems and method for generating personalized email communications soliciting orders of custom products. Product reorder candidates are identified from customer records and a personalized email order solicitation is sent to the customer. The email is adapted to display an image of the customer's previously designed custom product, either exactly as originally designed or, if appropriate, as automatically updated prior to displaying to the user.

Cette invention concerne des systèmes et des procédés informatisés permettant de générer des communications électroniques personnalisées dont le but est de favoriser des commandes de produits. Des candidats susceptibles de passer des nouvelles commandes de produits sont identifiés à partir des dossiers clients et reçoivent des propositions de commandes personnalisées par courrier électronique. Ces courriels contiennent une image du produit commandé antérieurement par le client, soit exactement sous sa forme d'origine, soit, au besoin, automatiquement sous sa forme améliorée telle que ce produit sera présenté à l'utilisateur.

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