Program guide system with targeted advertising

Details Program guide system with targeted advertising Program guide system with targeted advertising

G - Physics

06

Q

G06Q 30/02 (2012.01) H04H 40/09 (2009.01) H04H 60/72 (2009.01) H04N 21/40 (2011.01)

Patent

CA 2569060

An interactive television program guide system is provided in which targeted advertisements may be presented to a user and targeted actions taken in the program guide based on the user's interests. The program guide monitors the user's interactions with the program guide to determine the user's interests. Interactions that may be monitored include interactions that indicate the categories of programming that interest the user (e.g., movies, sports, children's programming, etc.), setting a reminder for a program, purchasing a program, requesting information on a program, browsing program listings for a particular time or channel, etc.

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