Promoting entertainment event attendance using demographic...

Details Promoting entertainment event attendance using demographic... Promoting entertainment event attendance using demographic...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2527827

A method for broadcasting a promotional message (304) for an entertainment event, where the promotional message (304) is directed to recipients having at least one predetermined attribute. A database (314) is queried by an exhibitor (320) to obtain a network address for each of a plurality of users having said at least one predetermined attribute. The promotional message (304) for the event is then broadcast to provide an offer to these addresses. Upon receipt of an acceptance response to the offer, a token (306), such as a pass or coupon, is provided to the responding recipient to be presented by the user for admission.

L'invention concerne un procédé permettant de radiodiffuser un message promotionnel (304) relatif à un spectacle, ce message promotionnel (304) étant adressé à des destinataires présentant au moins un attribut prédéterminé. Une base de données (314) est interrogée par un exposant (320) afin d'obtenir une adresse de réseau pour tous les utilisateurs présentant ledit attribut prédéterminé. Le message promotionnel (304) relatif à un spectacle est ensuite radiodiffusé afin de présenter une offre à ces adresses. Dès réception d'une réponse acceptant l'offre, un jeton (306), tel qu'un laissez-passer ou un billet, est remis au destinataire répondant qui doit le présenter pour être admis au spectacle.

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