Providing marketing decision support

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2454512

A method includes receiving at least conjoint survey data concerning consumer experience with a brand (50). The data is processed to produce marketing analytics (52), the marketing analytics are presented (54) to a user so that a decision can be made.

L'invention concerne un procédé qui consiste à recevoir au moins des données d'enquête conjointes portant sur l'expérience de consommateurs par rapport à une marque (50). Les données sont traitées aux fins de produire une analytique de marketing (52), laquelle est présentée (54) à un usager pour lui permettre de prendre une décision.

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