Pyramidal volumes of advertising space

Details Pyramidal volumes of advertising space Pyramidal volumes of advertising space

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2704705

The claimed subject matter relates to an architecture that can facilitate advertising models in connection with pyramidal volumes of advertising space. In particular, a pixel at one plane of view of an image can be associated with four pixels at a lower plane of view and so on. Advertising rights with respect to the pixel can be offered for sale, which can include all, a subset, or a different set of advertising rights with respect to other pixels in the pyramidal volume. The architecture can construct the data for the image dynamically based upon contextual input and the advertising rights as well as image format can be constructed based upon notions of zoning.

L'invention concerne une architecture qui peut faciliter des modèles de publicité en relation avec des volumes pyramidaux d'espace de publicité. En particulier, un pixel au niveau d'un plan de vision d'une image peut être associé à quatre pixels au niveau d'un plan de vision inférieur et ainsi de suite. Les droits de publicité par rapport au pixel peuvent être offerts à la vente, qui peut comprendre la totalité, un sous-ensemble ou un ensemble différent de droits de publicité par rapport à d'autres pixels dans le volume pyramidal. L'architecture peut construire les données pour l'image de façon dynamique en se basant sur une entrée contextuelle, et les droits de publicité ainsi que le format d'image peuvent être construits en se basant sur des notions de zonage.

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