Real-time marketing at gaming machines

Details Real-time marketing at gaming machines Real-time marketing at gaming machines

G - Physics

06

Q

G06Q 30/00 (2006.01) G06Q 50/00 (2006.01) G07F 17/32 (2006.01)

Patent

CA 2550907

A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.

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