Related entity content identification

G - Physics – 06 – F

Patent

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G06F 17/00 (2006.01)

Patent

CA 2682583

An entity relationship defining an entity, e.g., a friendship relation in a social network, user groups, etc., can be identified and entity content based on the entity relationship, e.g., user profile data of user accounts, group memberships, etc., can be processed to identify entity topics. One or more content items, e.g., advertisements, can be identified based on the entity topics.

L'invention concerne l'identification d'une relation interentités définissant une entité, par exemple une relation amicale dans un réseau social, des groupes d'utilisateurs, etc. et le traitement d'un contenu d'entité reposant sur la relation interentité, par exemple des données de profil utilisateur de comptes utilisateurs, d'adhérents à un groupe, etc., afin d'identifier des thèmes propres aux entités. Un ou plusieurs éléments de contenu, par exemple des publicités, peuvent être identifiés sur la base des thèmes propres aux entités.

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