Rendering advertisements with documents having one or more...

Details Rendering advertisements with documents having one or more... Rendering advertisements with documents having one or more...

G - Physics

06

F

G06F 17/30 (2006.01)

Patent

CA 2530493

Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.

Il est possible de lever les ambiguïtés relatives à un sujet d'intérêt de manière à présenter des publicités en rapport avec le sujet. Ces ambiguïtés peuvent être levées par l'observation du comportement de l'utilisateur, la détermination d'un sujet d'intérêt (p.ex., à partir d'une pluralité de sujets candidats différents) sur la base du comportement observé et par l'affichage de publicités relatives au sujet d'intérêt.

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