Risk premiums for conversion-based online advertisement bidding

Details Risk premiums for conversion-based online advertisement bidding Risk premiums for conversion-based online advertisement bidding

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2754463

An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associ-ated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

Selon la présente invention, un annonceur indique une enchère basée sur une conversion pour un événement de conversion associé à une annonce publicitaire. Si un événement de conversion se produit pour cette annonce, une enchère efficace basée sur une conversion peut être ajustée par une prime de risque associée à l'annonce. Un compte associé à l'annonceur peut être débité en fonction de l'enchère efficace ajustée basée sur une conversion.

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