Selection of targeted advertisements

Details Selection of targeted advertisements Selection of targeted advertisements

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2716492

System, methods, and computer-storage media are provided for selecting advertisements specifically targeted to a first end user. Information is provided by a second end user that describes characteristics and interests of the first end user. The information provided by the second user is used to select advertisements specifically targeted to the first end user. The selected advertisements are presented to the first end user through computer-enabled forms of communication between the first end user and the second end user.

La présente invention concerne un système, des procédés, et des supports de mémoires informatiques permettant de sélectionner des annonces publicitaires spécifiquement ciblées en fonction d'un premier utilisateur final. Un second utilisateur final fournit une information qui décrit les caractéristiques et les intérêts du premier utilisateur final et qui sert à sélectionner des annonces publicitaires spécifiquement ciblées en fonction du premier utilisateur final. Les annonces publicitaires sont proposées au premier utilisateur final dans des formes de communication informatiques pouvant fonctionner entre le premier utilisateur final et le second utilisateur final.

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