Self serve advertising system and method

Details Self serve advertising system and method Self serve advertising system and method

G - Physics

06

F

G06F 17/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2708519

A self serve advertising platform and method is provided, including an interface that permits users to sign up, create accounts, create, customize or upload advertisements, create campaigns, including defining campaign objectives and parameters, set budgetary and time constraint limits on the advertising, and analyze the performance of one or more such ad campaigns.

L'invention porte sur une plateforme et un procédé de publicité en libre-service, comprenant une interface qui permet à des utilisateurs de s'inscrire, de créer des comptes, de créer, de personnaliser ou de télécharger vers l'amont des publicités, de créer des campagnes, comprenant la finition d'objectifs et de paramètres de campagne, de régler des limites de contraintes budgétaires temporelles sur la publicité, et d'analyser la performance d'une ou plusieurs campagnes publicitaires.

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