Serving advertisements based on content

Details Serving advertisements based on content Serving advertisements based on content

G - Physics

06

F

G06F 17/30 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2499669

Advertisers (110) are permitted to put targeted ads on page on the web (or some other document of any media type) (Figure 1). The present invention may do so by (i) obtaining content that includes available spots for ads (120), (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

Des annonceurs peuvent mettre des annonces ciblées sur une page web (ou sur d'autres documents de n'importe quel type de moyen de communication). La présente invention concerne un procédé consistant : 1) à obtenir un contenu comprenant des messages publicitaires disponibles pour des annonces, 2) à déterminer quelles sont les annonces pertinentes par rapport au contenu, et/ou 3) à combiner le contenu avec des annonces considérées pertinentes par rapport au contenu.

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