Serving advertisements using user request information and...

Details Serving advertisements using user request information and... Serving advertisements using user request information and...

G - Physics

06

F

G06F 17/30 (2006.01)

Patent

CA 2526386

Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads.

Selon l'invention, des publicités sont évaluées au moins par l'intermédiaire d'informations d'utilisateur et d'informations associées à une requête d'utilisateur, telles qu'une requête de recherche ou une requête de document. Les évaluations peuvent être employées dans la distribution, la commande, le filtrage de publicités etc. Des éléments d'informations d'utilisateur, des informations associées à une requête et/ou des informations de publicités peuvent être pondérés sur la base d'utilisations préalables de telles informations dans la distribution de publicités et le rendement de ces publicités.

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