Serving locally relevant advertisements

Details Serving locally relevant advertisements Serving locally relevant advertisements

G - Physics

06

Q

G06Q 30/00 (2006.01) G06F 17/00 (2006.01) G06F 17/30 (2006.01)

Patent

CA 2656759

A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.

L'invention concerne un procédé et un système pour fournir des publicités localement spécifiques à des dispositifs demandeurs. Un système de publicité rassemble des publicités en recueillant des publicités produites par de multiples sources de publicité, en extrayant des données de publicités recueillies et en stockant des données extraites sous un format commun. Après avoir rassemblé les publicités, le système de publicité transforme chaque publicité en de multiples formats de publicité spécifiques à des protocoles supportés par les divers types de dispositif. Lorsque des demandes de publicités arrivent, le système identifie les publicités correspondant à la demande et les classe selon l'emplacement. Le système de publicité sélectionne ensuite un format de publicité approprié au dispositif demandeur.

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