Shoppers communication system and processes relating thereto

Details Shoppers communication system and processes relating thereto Shoppers communication system and processes relating thereto

G - Physics

06

F

325/1

G06F 3/02 (2006.01) A47F 10/02 (2006.01) G06F 3/14 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 1317347

Abstract of the Disclosure A communication system (22) for a marketing area (33) locates a light signal generating system (25) and a master computer (24) at a control center (23) and delivers message bearing light signals over optical channels (61) to predetermined subdivisions of the marketing area. Message relay units (27) are provided on the shopping carts in the marketing area for transmitting audio and/or visual messages to the shopper. Among the visual messages transmitted are those which visually display a list (132) of items available for purchase and on display in the marketing area, a graphics display of the marketing area and the merchandise display facilities therein, a video picture which is often of a product or item available for purchase in the marketing area and a traveling word message . The relay units (27) disclosed have a computer (74) which operates under the control of the master computer (24?, a signal recieving system (85) and various message signal storage facilities (112) (118) (122) as well as a message transmission system (71) that includes a video display device (72) and an audio transmission device (75). Various computer controls are provided for shopper use, including controls (126) (128) (129) (130) (131) that facilitate the recording of items destined for purchase by the shopper and which facilitate the generation of indicia on the graphics display indicative of the item locations in the marketing area and a control (138) that changes the size and viewing mode of the graphics display of the marketing area, Procedures for guiding the shoppers about the marketing area and for delivering the messages to the shoppers in the marketing area are also considered

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