Subscription-based marketing with remuneration for consumers

Details Subscription-based marketing with remuneration for consumers Subscription-based marketing with remuneration for consumers

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2389108

Consumers may subscribe to a subscription-based marketing service that provides remuneration to the consumers based on use of the service. The consumers agree to receive telemarketing calls or other communications from marketers in return for the remuneration (116). The remuneration may take the form of cash, discounts, credits or non-cash compensation. The amount of remuneration may be fixed as so much per communication or may vary based upon the extent of interaction between the consumer and the marketer or the nature of the interaction between the consumer and marketer. Vendor organizations may be charged for participation in the service. The vendor organizations may have access to consumer profiles (112) to determine which consumers to contact.

L'invention concerne un système dans lequel les consommateurs peuvent s'abonner à un service de marketing par abonnement, et une rétribution est accordée aux consommateurs en fonction de leur utilisation du service. Les consommateurs acceptent de recevoir des appels de télémarketing ou d'autres communications émanant de professionnels du marketing, en échange d'une rétribution (116). Cette rétribution peut prendre la forme d'une somme liquide, de rabais, de crédits ou d'avantages non monétaires. La valeur de la rétribution peut être un montant défini par communication, ou peut varier en fonction de l'importance de l'interaction entre le consommateur et le professionnel du marketing. Un paiement peut être demandé aux organismes fournisseurs pour leur participation au service. Les organismes fournisseurs peuvent accéder aux profils (112) des consommateurs afin de déterminer quels sont les consommateurs à contacter.

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