System and method for advertisement delivery within a video...

H - Electricity – 04 – N

Patent

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Details

H04N 21/236 (2011.01) H04N 21/2665 (2011.01) G06Q 30/02 (2012.01) H04L 12/16 (2006.01)

Patent

CA 2481630

The present invention is directed to systems and methods for creating a program for delivery to a client in a video time shifting architecture. The system of the present comprises an advertisement selection system (ADS) operative to select one or more advertisements and transmit one or more identifiers that uniquely identify the selected advertisements and an advertisement management system (AMS) operative to generate a playlist that identifies content The playlist includes a user requested time shifted program and the one or more selected advertisements. A video server is operative to interpret the playlist and deliver the content to the user.

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