System and method for auctioning avails

Details System and method for auctioning avails System and method for auctioning avails

H - Electricity

04

H

H04H 20/10 (2009.01) H04H 20/00 (2009.01) H04H 20/28 (2009.01) H04H 60/66 (2009.01) G06Q 30/02 (2012.01) G06Q 30/08 (2012.01)

Patent

CA 2654866

A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the network.

L'invention concerne un système et un procédé utilisés en association avec la vente par adjudication de messages de diffusion (par ex., de messages publicitaires) ou d'impressions commerciales dans un réseau de radiodiffusion. Le système fournit (1702) des informations concernant des messages de diffusion de contenu et reçoit (1704) des offres de fournisseurs de contenu. Un offrant gagnant est déterminé (1706) et un contenu correspondant est distribué (1708) par l'intermédiaire du réseau.

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