System and method for auctioning avails

G - Physics – 06 – Q

Patent

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G06Q 30/08 (2012.01) G06Q 30/02 (2012.01)

Patent

CA 2750700

A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the broadcast network.

L'invention concerne un système et un procédé à utiliser conjointement avec la vente par adjudication de messages de diffusion (par ex. des messages publicitaires) ou d'impressions commerciales dans un réseau de radiodiffusion et télédiffusion. Le système fournit (1702) des informations concernant les messages de diffusion de contenu et reçoit (1704) des offres de fournisseurs de contenu. Un enchérisseur gagnant est déterminé (1706) et un contenu correspondant est diffusé (1708) par l'intermédiaire dudit réseau.

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