System and method for directed advertising

Details System and method for directed advertising System and method for directed advertising

H - Electricity

04

N

H04N 7/16 (2006.01) H04N 7/173 (2006.01)

Patent

CA 2352976

A method for presenting advertising to a person, comprising storing plural advertisements in a memory, detecting the presence of a person adjacent a display apparatus, selecting one of the plural advertisements, and displaying the selected advertisement via the display apparatus upon detection of the person adjacent the display apparatus.

L'invention concerne un procédé de présentation d'une publicité à une personne, consistant à conserver plusieurs publicités dans une mémoire, à détecter la présence d'une personne à proximité d'un appareil d'affichage, à choisir l'une des publicités et à afficher cette publicité choisie, par l'intermédiaire du dispositif d'affichage, lors de la détection d'une personne se situant à proximité du dispositif d'affichage.

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