System and method for directing a customer to additional...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2623645

A dynamic merchandising system creates for each of a plurality of products in a plurality of purchase orders a list of products purchased together. This information is then used to create ordered lists reflecting relationships between various product attributes, e.g., the relationships between different brand names purchased together, different product categories purchased together, different catalog pages of products purchased together, etc. From these ordered relationship lists information may be selected and presented to the customer for the purpose of directing the customer to additional purchasing opportunities.

Un système de vente dynamique crée pour chacun des multiples produits présents dans une pluralité de bons de commande, une liste des produits achetés ensemble. Ces informations sont ensuite utilisées pour créer des listes ordonnées reflétant les relations existant entre divers attributs de produit, par exemple les relations entre différents noms de marque achetés ensemble, différentes catégories de produit achetées ensemble, différentes pages de catalogue contenant des produits achetés ensemble et autres. A partir de ces listes de relations ordonnées, des informations peuvent être sélectionnées et présentées au client en vue d'orienter ledit client vers d'autres opportunités d'achat.

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