System and method for downloading marketing messages to a...

Details System and method for downloading marketing messages to a... System and method for downloading marketing messages to a...

G - Physics

07

F

G07F 17/16 (2006.01)

Patent

CA 2446845

A scheduled advertising method and system for printing marketing messages on a point of sale (POS) printer uses new POS printer capabilities with existing computer database and networking capabilities to implement a functional and economic marketing message scheduling and delivery system to retail end points. Providing dynamic marketing messaging capabilities on transaction receipts in a multi-lane retail POS environment, which includes a POS retail server and multiple host terminals with receipt printers in a multilane check-out configuration, is accomplished using various levels of scheduling services and databases which associate a schedule with each marketing message. The system operates within the existing retail POS environment, so it does not require a separate hardware system.

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