H - Electricity – 04 – W
Patent
H - Electricity
04
W
H04W 4/06 (2009.01) H04H 20/53 (2008.01)
Patent
CA 2638716
A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a configuration module within the scan module the configuration module adapted to store keywords, rules or keywords and rules; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine; and an advertising content provider, the advertising content provider registering with the mobile advertising server and providing advertising content, wherein, the configuration module is adapted to dynamically be configured based on the information from advertising content provider.
Kline Robert
Martin-Cocher Gaelle
Shenfield Michael
Moffat & Co.
Research In Motion Limited
LandOfFree
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