System and method for facilitating targeted broadcast based...

Details System and method for facilitating targeted broadcast based... System and method for facilitating targeted broadcast based...

H - Electricity

04

W

H04W 4/06 (2009.01) H04H 20/53 (2008.01)

Patent

CA 2638713

A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to receive broadcast channels; a scan engine; and at least one application adapted to consume data, create data or consume and create data, the application registering with the scan engine; and a broadcast server, the broadcast server being adapted to broadcast channels to the mobile device, the channels including advertising content, wherein, the scan engine on the mobile device is adapted to accept or reject advertising content from the broadcast server.

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