System and method for facilitating targeted mobile...

Details System and method for facilitating targeted mobile... System and method for facilitating targeted mobile...

H - Electricity

04

W

H04W 4/06 (2009.01) H04H 20/53 (2008.01)

Patent

CA 2638714

A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; and a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device.

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