System and method for generating an advertising schedule

G - Physics – 06 – Q

Patent

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G06Q 10/10 (2012.01)

Patent

CA 2568485

A system (10) for generating an advertising schedule (44) is provided. The system (10) comprises a data source (12) and one or more computers (26, 28, 30, 32, 34) connected to the data source (12). The computers (26, 28, 30, 32, 34) are configured to execute one or more applications (14, 16, 18, 20, 22) related to the generation of an advertising schedule (44). The system (10) further comprises a network (50) connecting the one or more computers (26, 28, 30, 32, 34) and the data source (12). The one or more applications (14, 16, 18, 20, 22) are executed on the one or more computers (26, 28, 30, 32, 34) and interact with the data source (12) to automatically generate the advertising schedule (44) based on an inventory of available advertising slots (46) characterized by a projected audience and one or more scheduling criteria (48) for each advertisement to be scheduled.

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