System and method for generating creatives using composite...

Details System and method for generating creatives using composite... System and method for generating creatives using composite...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2697056

A computer-implemented method for generating creatives 18 includes creating a first composite template 14. The method also includes defining one or more template elements 16 for use with the first composite template 14. The method further includes assigning data to each of the one or more template elements 16. The method also includes generating a first creative 18 based on the first composite template 14 and the assigned data. The first creative 18 comprises one or more creative elements corresponding to the one or more template elements 16.

L'invention concerne un procédé mis en uvre par ordinateur pour générer des créatifs (18). Le procédé consiste à créer un premier gabarit composite 14 ; à définir un ou plusieurs éléments de gabarit (16) à utiliser avec le premier gabarit composite (14) ; à attribuer des données à chacun des un ou plusieurs éléments de gabarit (16) ; à générer un premier créatif (18) en se basant sur le premier gabarit composite (14) et sur les données attribuées. Le premier créatif (18) comprend un ou plusieurs éléments de créatif correspondant aux un ou plusieurs éléments de gabarit (16).

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