System and method for implementing a loyalty program...

Details System and method for implementing a loyalty program... System and method for implementing a loyalty program...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2439972

A system and method for implementing a loyalty program. Each program has a client providing products and/or services to customers. The client desires to build loyalty relationships with the customers. The customers complete on-line (104) and off-line (106) transactions or behaviors with the client. The program receives information relating to the transactions or behaviors (102) and issues reward points (110) redeemable for rewards to the customers on the basis of the received information (108).

L'invention concerne un système et un procédé permettant de mettre en oeuvre un programme de fidélisation. Chaque programme comprend un client qui fournit des produits et/ou des services à des usagers. Le client souhaite établir une relation de fidélisation avec les usagers. Les usagers adoptent certains comportements et exécutent des transactions en ligne et hors connexion avec le client. Le programme reçoit des informations concernant les comportements ou les transactions en ligne et hors connexion et, en fonction des informations reçues, il délivre des points de récompense qui peuvent être échangés pour récompenser les usagers.

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