System and method for inserting media based on keyword search

Details System and method for inserting media based on keyword search System and method for inserting media based on keyword search

H - Electricity

04

H

H04H 60/65 (2009.01) H04H 20/10 (2009.01) H04N 7/025 (2006.01)

Patent

CA 2654869

A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or 'assets' are identified (2008) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.

L'invention concerne un système et un procédé (à savoir un utilitaire) à utiliser en relation avec la fourniture de contenu ciblé à destination d'utilisateurs d'un réseau de diffusion. L'invention concerne plus particulièrement un utilitaire pour insérer un contenu ciblé dans un flux de contenus de diffusion d'après au moins en partie des informations associées au contenu de la programmation qui sera fournie par l'intermédiaire du réseau de diffusion. À cet égard, un ou plusieurs champs textuels associés à la programmation sont contrôlés (2004) ou révisés. D'après les informations textuelles du ou des champs textuels de la programmation, un contenu ciblé ou des 'actifs' ciblés présentant des contraintes textuelles concordant au moins partiellement sont identifiés (2008) (dans un ensemble d'actifs). Au moins un des actifs identifiés peut ensuite être inséré (2010) dans un flux de contenus du réseau de diffusion et fourni conjointement à la programmation.

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