System and method for mobile commerce

Details System and method for mobile commerce System and method for mobile commerce

H - Electricity

04

H

H04H 60/31 (2008.01) H04H 20/93 (2008.01) H04H 60/33 (2008.01) H04H 60/61 (2008.01) G06Q 30/00 (2006.01)

Patent

CA 2449223

A system for and method of implementing mobile commerce in a satellite radio broadcasting system. A unique program identifier is associated with each program segment of a broadcast. When a listener hears a program segment of interest, the listener causes the associated program identifier to be captured and thereafter to be transferred to a central location or hub. The transferring operation can be accomplished manually, via a media link or via a wireless network. Upon receipt of the program identifier at the central hub, the program identifier is used to determine information about the listener, obtain additional information regarding the program segment associated with the program identifier for the listener and/or initiate an e-commerce transaction involving the listener and/or other parties including merchandisers and advertisers.

L'invention concerne un système et un procédé permettant de mettre en oeuvre un commerce mobile dans un système de radiodiffusion par satellite. Un identificateur de programme unique est associé à chaque segment de programme d'une émission. Lorsqu'un auditeur entend un segment de programme qui l'intéresse, il provoque la saisie de l'identificateur de programme associé puis son transfert vers un emplacement central ou moyeu. L'opération de transfert peut être effectuée manuellement, via une liaison de média ou un réseau sans fil. Lors de sa réception au moyeu central, l'identificateur de programme permet de déterminer les informations concernant l'auditeur, d'obtenir des informations supplémentaires concernant le segment de programme associé à l'identificateur pour l'auditeur et/ou initier une transaction de commerce électronique impliquant l'auditeur et/ou les autres parties comprenant les spécialistes des techniques de commercialisation et les publicitaires.

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