System and method for obtaining real time survey information...

Details System and method for obtaining real time survey information... System and method for obtaining real time survey information...

H - Electricity

04

H

H04H 9/00 (2006.01)

Patent

CA 2294691

A system and method for monitoring media audience habits and for obtaining real time responses to survey queries posed to a user from a survey provider concerning programming experienced by the user. A media program identifier located in an environment containing a primary media receiving device identifies media programming experienced by the user on the primary device. An input unit also located in the environment containing the primary receiving device obtains user identification and user demographics information by receiving responses to specific queries from the user. Survey queries concerning programming experienced by the user are provided to the user on the input unit or the primary receiving device for responding thereto. The programming identification, user identification and demographics information as well as survey query responses are then transmitted to a survey provider for use in deriving media program ratings information.

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