System and method for providing access to epg features from...

Details System and method for providing access to epg features from... System and method for providing access to epg features from...

G - Physics

06

F

G06F 3/00 (2006.01) G06F 13/00 (2006.01) H04N 5/445 (2006.01)

Patent

CA 2467720

The system and method of the present invention provides access to interactive features (Fig 1) of an electronic program guide (608) by a user from within a broadcast advertisement (602). The method of the present invention comprises receiving the broadcast advertisement (602) comprising audio, video and promotional metadata over a broadcast distribution network. The received promotional metadata is analyzed to determine one or more valid electronic program guide features (608) and present options on a display device (604) corresponding to the one or more valid electronic program guide features (608). The user selects a presented option for execution.

L'invention concerne un système et un procédé pour l'accès à des fonctions interactives de guide électronique de programme par un utilisateur, depuis une publicité diffusée. Le procédé consiste à recevoir une publicité diffusée qui contient des données audio, des données vidéo et des métadonnées promotionnelles, sur un réseau de distribution. L'analyse des métadonnées promotionnelles reçues permet de déterminer une ou plusieurs fonctions valides de guide électronique de programme et de présenter sur un visuel des options qui correspondent à cette fonction ou à ces fonctions. L'utilisateur sélectionne une option présentée, aux fins d'exécution.

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