G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/02 (2012.01) H04L 12/24 (2006.01)
Patent
CA 2662328
A system and method for providing ad content may include a processor configured to, for rendering ad content during a rendering of a user-requested content: receive from a first provider a first link to a second provider; access the second provider via the first link; in response, obtain a program component from the second provider, the program component, when loaded, configured to access the second provider to obtain a portion of the ad content; and subsequently receive a second link from the first provider, and/or use a second link provided by the first provided, for obtaining additional ad content. The processor may receive a failover link together with the first link for use in case of a failure which may occur during an attempt to obtain ad content from the second provider. The failover link may link back to the first provider.
Chenard Jesse Ray
Parra Charles
Smart & Biggar
Tremor Media Inc.
LandOfFree
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