System and method for providing on-line user-assisted...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2561074

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.

L'invention concerne un système et un procédé pour la création de publicité en ligne. Une interface guidant la création de publicité en ligne est présentée. On crée une publicité au moins à partir d'entrées utilisateur ou de données enregistrées, et la publicité comporte une information qui décrit au moins un aspect. Un élément créatif de publicité est établi en association avec la publicité, comprenant un hyperlien de référence à la publicité. La publicité est hébergée en ligne comme page Web, et l'élément créatif est inséré dans une ou plusieurs pages Web ciblées.

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