G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2469795
The invention provides a system, computer program, and method for generating price point based incentives comprising: determining a category specific price point (620) associated with a dominant competitive brand and a client brand; generating an incentive (630) for said client brand based upon said price point and an anticipated price differential (640).
L'invention concerne un système, un logiciel, et un procédé qui permettent de produire des incitations à l'achat basées sur un niveau de prix, consistant: à déterminer un niveau de prix (620) spécifique d'une catégorie associé à une marque compétitive dominante et à une marque de client; et à produire une incitation à l'achat (630) pour ladite marque de client en fonction dudit niveau de prix et d'un écart de prix anticipé (640).
Carr Ryan
Katz Gary M.
Kimes Angela Clemens
Catalina Marketing International Inc.
Oyen Wiggs Green & Mutala Llp
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