System and method for providing targeted messages based on...

Details System and method for providing targeted messages based on... System and method for providing targeted messages based on...

H - Electricity

04

Q

H04Q 7/22 (2006.01) H04M 3/487 (2006.01) H04M 3/22 (2006.01) H04M 3/42 (2006.01) H04Q 3/72 (2006.01)

Patent

CA 2364278

A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication that are targeted to a subscriber of a Cellular Personal Communications Service (C/PCS) or Global Mobile Personal Communications Service (GMPCS). In a preferred embodiment, the messages are targeted to the subscriber of the service on the basis of the wireless mobile location of the terminal at the time of the wireless mobile communication. The system includes at least a wireless mobile terminal, a Base Transceiver Station and a Call Management System. The method of the invention includes at least the steps of: (1) compiling a first database of pre-selected messages to be targeted to the subscriber and predetermined criteria for choosing the messages to be targeted to the subscriber; (2) transmitting a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; and (3) utilizing the first database of criteria for choosing a message from the plurality of pre-selected messages to be targeted to the subscriber on the basis of the wireless mobile location of the terminal.

L'invention concerne un système et un procédé permettant d'insérer des messages, notamment des informations commerciales ou des publicités dans une communication mobile sans fil, envoyés à un abonné d'un service de communication personnelle cellulaire (C/PCS) ou d'un service de communication personnelle mobile global (GMPCS). Selon un mode de réalisation préféré, les messages sont envoyés à l'abonné du service selon l'emplacement mobile sans fil du terminal au moment de la communication mobile sans fil. Ce système comprend au moins un terminal mobile sans fil, une station de réception émission de base et un système de gestion des appels. Ce procédé consiste a) à compiler une première base de données de messages présélectionnés à envoyer à l'abonné et de critères prédéterminés de sélection des messages à envoyer à l'abonné ; 2) à transmettre une communication mobile sans fil comprenant un signal d'appel et des données d'emplacement mobile sans fil intégrées dans le signal d'appel ; et 3) à utiliser la première base de données de critères de sélection d'un message de la pluralité de messages présélectionnés à envoyer à l'abonné selon l'emplacement mobile sans fil du terminal.

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