System and method for toy adoption and marketing

Details System and method for toy adoption and marketing System and method for toy adoption and marketing

G - Physics

06

F

G06F 19/00 (2011.01) G06Q 30/02 (2012.01) A63H 33/00 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2697021

An Entertainment System in combination with a commercially purchased toy, wherein the system allows a toy user to register the toy online using a registration code, allowing the user access to various entertainment activities and scenarios in a 'virtual world' including a virtual representation of the toy, via a computer connected to the Internet. The system then encourages the user to purchase additional toys to enjoy additional benefits using the Entertainment System. The Entertainment System including a database subsystem, a registration subsystem, a server subsystem, and a virtual world providing subsystem.

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