System and method for using supplemental content items for...

G - Physics – 06 – Q

Patent

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G06Q 50/00 (2006.01) G06F 15/16 (2006.01)

Patent

CA 2730286

Supplemental content, such as advertisement media and promotional content, may be presented as seeds from which additional, highly relevant supplemental content may be provided to the user. The highly relevant supplemental content may be determined from criteria that is generated or associated with image content (and text and/or metadata) of the seed supplem-ental content.

L'invention concerne des contenus supplémentaires, tels qu'un support publicitaire et un contenu promotionnel, pouvant être présentés comme des germes à partir desquels des contenus supplémentaires très pertinents additionnels peuvent être communiqués à l'utilisateur. Les contenus supplémentaires très pertinents peuvent être déterminés à partir de critères qui sont générés ou associés à des contenus d'image (et de texte et/ou de métadonnées) des contenus supplémentaires de germes.

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