System and method for validating metrics associated with...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2758841

A method is provided for validating advertising metrics which relate to tracking of interactive events performed by electronic devices. A metric report with an event code that indicative of at least one interactive event performed by an electronic device associated with the network is received. The format of the event code is analyzed to determine whether the event code is consistent with predetermined format rules and the substance of information conveyed by the event code is analyzed to determine whether the event code is consistent with predetermined substance rules. If the event code is determined to be consistent with the predetermined format rules and the predetermined substance rules, the event code is accepted as valid. Otherwise, the event code is identified as being invalid.

L'invention porte sur un procédé de validation de métriques de publicité qui concerne le suivi d'événements interactifs effectués par des dispositifs électroniques. Un rapport de métrique ayant un code d'évènement qui est indicatif d'au moins un évènement interactif effectué par un dispositif électronique associé au réseau est reçu. Le format du code d'événement est analysé pour déterminer si le code d'événement est conforme ou non à des règles de format prédéterminées, et la substance les informations transportées par le code d'événement est analysée pour déterminer si le code d'événement est conforme ou non à des règles de substance prédéterminées. S'il est déterminé que le code d'événement est conforme aux règles de format prédéterminées et aux règles de substance prédéterminées, le code d'événement est accepté comme étant valide. Sinon, le code d'événement est identifié comme étant invalide.

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