System and method of applying messages to electronic price...

Details System and method of applying messages to electronic price... System and method of applying messages to electronic price...

G - Physics

09

G

G09G 5/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2274438

A system and method of applying messages to electronic price labels which uses a price look-up file reader to obtain a promotional index from a price look-up file and which uses the promotional index to identify a promotional message in a promotional message definition file. The system includes a computer which maintains a first data file containing item identifiers for items associated with electronic price labels, which obtains promotional indices for the items from a second data file containing prices of the items, which compares the promotional indices to promotional indices stored within a third data file to obtain promotional messages from the third data file, and which transmits messages to the electronic price labels containing the promotional messages and a command to display the promotional messages.

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