System and method of attracting, surveying, and marketing to...

H - Electricity – 04 – N

Patent

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Details

H04N 21/27 (2011.01) G09B 29/00 (2006.01) H04L 12/16 (2006.01) H04N 7/18 (2006.01)

Patent

CA 2687339

One method of the present invention includes displaying an interactive map to a consumer and recording interactions with the consumer, recording the interactions, analyzing the recordings, and acting on the analysis (360). The interactive map is provided at a tourist attraction or other location, and includes maps, images, cameras, and other information about the area surrounding the attraction, as well as information about other attractions, that is useful and/or interesting to a consumer. The interactive media include remote- controlled cameras (340), touch screen monitors (360), joysticks, and various other controls (300). Recording the interactions of the consumers includes recording touches, page views, clicks, session lengths, itineraries selected, and other interactions. Analyzing includes analyzing to find consumer preferences among locations presented. Acting on the results of the analyses includes contacting and forming networks with entities in the area surrounding the tourist hub or remote locations, including contacting and forming networks with other tourist hubs.

Un procédé de l'invention comprend les étapes suivantes : affichage d'une carte interactive à un consommateur et enregistrement des interactions avec le consommateur; enregistrement des interactions; analyse des enregistrements; et action sur l'analyse. La carte interactive est remise à une attraction touristique ou autre emplacement, et comprend des cartes géographiques, des images, des caméras et autres informations relatives à la région entourant l'attraction, ainsi que des informations concernant d'autres attractions susceptibles d'être utilisées et/ou d'intéresser le consommateur. Le multimédia interactif comprend des caméras télécommandées, des moniteurs à écran tactile, des manettes et divers autres dispositifs de contrôle. L'enregistrement des interactions des consommateurs comprend des touches d'enregistrement, des visualisations de pages, des clics, des longueurs de session, des itinéraires sélectionnés et d'autres interactions. L'analyse consiste notamment à rechercher les préférences des consommateurs parmi les emplacements présentés. L'action sur les résultats des analyses comprend le contact et la formation de réseaux présentant des entités dans la région entourant le centre touristique ou les emplacements éloignés, y compris le contact et la formation de réseaux avec d'autres centres touristiques.

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