System and method of mobile device advertising

G - Physics – 06 – Q

Patent

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Details

G06Q 30/00 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2708252

The invention consists of a method of advertising on mobile devices, comprising the steps of: a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user; b) creating an advertising block containing one or more advertisements based on the user's demographic and geographic information; c) sending the advertising block to a mobile device designated by the user, at times determined by the user's geographic and chronological information; d) tracking and recording viewing of advertisements in the advertising block by the user; and e) compensating the user based on the viewing records for the advertisements within the advertisement block. The invention further consists of a system for providing mobile device advertising according to the method.

L'invention concerne un procédé de publicité sur des dispositifs mobiles, comprenant les étapes consistant à : a) collecter des informations d'enregistrement à partir d'un utilisateur, les informations d'enregistrement comprenant des informations démographiques, géographiques et chronologiques concernant l'utilisateur ; b) créer un bloc de publicité contenant une ou plusieurs publicités sur la base des informations démographiques et géographiques de l'utilisateur ; c) envoyer le bloc de publicité à un dispositif mobile désigné par l'utilisateur, à des instants déterminés par les informations géographiques et chronologiques de l'utilisateur ; d) suivre et enregistrer la visualisation de publicités dans le bloc de publicité par l'utilisateur ; et e) compenser l'utilisateur sur la base des enregistrements de visualisation pour les publicités à l'intérieur du bloc de publicité. L'invention concerne en outre un système pour fournir des publicités à un dispositif mobile selon le procédé.

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