System and method of playing a publication-based game of...

A - Human Necessities – 63 – F

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A63F 13/12 (2006.01) G06F 17/60 (2000.01)

Patent

CA 2338080

A printed publication promotion incorporates both a copy of a printed publication and an electronic communication system such as a networked computer system for interacting with an Internet web page. A promoter assigns potentially prize-winning indicia to respective copies recipients of the printed publication, either on the mailing label or somewhere within the body of the publication. Generally, each copy with assigned potentially prize-winning indicia is associated with a specific recipient. The promoter causes selected prize-winning indicia to be accessible by the recipients via the electronic communication system. Thus, in order to win identified prize or prizes associated with the selected indicia, the recipient verifies that the selected prize-winning indicia from the electronic communication system match the assigned potentially prize-winning indicia in the printed publication. Then, the recipient sends a confirmation request message to the promoter of the publication-based game of chance. The promoter confirms the confirmation request message by matching the selected prize-winning indicia with the copy of the printed publication and/or the specific recipient. If a match is confirmed, the promoter causes the prize to be delivered to the recipient.

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