System and method of selective advertising on a tv channel

Details System and method of selective advertising on a tv channel System and method of selective advertising on a tv channel

H - Electricity

04

N

H04N 21/472 (2011.01) H04N 21/637 (2011.01) H04N 7/10 (2006.01)

Patent

CA 2433509

A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for triggers to provide advertisement to the subscribers's television. The advertisements can be downloaded in advance of any ad opportunity triggers to a local storage means associated with the set top box, if available.

L'invention concerne un procédé et un système pour la sélection de contenu publicitaire sur un canal de télévision. On effectue le téléchargement du contenu approprié depuis un serveur publicitaire vers le décodeur d'abonné, sur un canal hors bande. Le décodeur réagit à des impulsions de déclenchement pour fournir le contenu publicitaire au téléviseur de l'abonné. Ce contenu peut être téléchargé à l'avance (avant l'envoi des impulsions de déclenchement) dans une mémoire locale associée au décodeur, le cas échéant.

Affiliated with

Also associated with

Rating

System and method of selective advertising on a tv channel does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System and method of selective advertising on a tv channel, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method of selective advertising on a tv channel will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFCA-PAI-O-1759234