System and method of use for linking primary market research...

G - Physics – 06 – Q

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G06Q 30/00 (2006.01) G06F 17/40 (2006.01) G06Q 50/00 (2006.01)

Patent

CA 2428424

A computerized system and method for conducting a survey of the promotional activities of sales representatives for specific pharmaceuticals of the various pharmaceutical companies. A single panel of physicians is provided to collect data regarding both (1) the promotional activities of the sales representatives whom they have encountered, and (2) the diagnosis and treatment of their patients. The data is provided into a database for analysis to evaluate any cause and effect relationship between the promotional activities of the sales representatives and the pharmaceuticals prescribed by them to their patients. Primary market research studies can also be conducted by select appropriate physicians from the panel to whore a survey is to be administered and by analyzing their answers in the context of the data in the database.

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